Concept · Roofing Contractor
L & A Roofing
A roofing and masonry site built to turn storm-season visitors into estimates.
- Business
- Roofing Contractor
- Location
- Dallas-Fort Worth
- Scope
- Website Design, Build
- Year
- 2026
This is a concept: a full working site we designed and built to show what we’d make for a roofing contractor. It wasn’t commissioned by the business named here.
The brief
L & A Roofing and Masonry is a family-owned, GAF certified roofer serving Dallas-Fort Worth. Most of their customers arrive right after a storm: worried, comparing several contractors at once, and unsure how the insurance claim works.
The site had to earn trust in the first few seconds and make asking for a free estimate the obvious next step.
The idea
Answer the homeowner’s worries in the order they have them. Can I trust you? Have you done this before? What happens with my insurance? What do neighbours say?
Each section answers one of those questions, and the free estimate is never more than a tap away, including a call bar that stays at the bottom of the screen on phones.
What’s on the site
Built to do a job.
- 01
Free estimate up front
The free estimate button leads the page, with proof points (certifications, ratings, family-owned) right underneath and a short estimate form further down.
- 02
Before and after
A drag-to-compare slider shows hail-damaged shingles next to the finished roof.
- 03
Work you can drive by
A filterable gallery of finished roofing, commercial and masonry projects.
- 04
The storm claim, step by step
Four plain steps, from the free inspection to meeting the adjuster to the finished roof, so the insurance process stops being a mystery.
- 05
Neighbours’ reviews
Reviews from local homeowners, with the overall rating shown where people decide.
Your business
Want a site like this?
Tell us about your business and we’ll show you your site before you commit. We reply within one business day.
Next project
Touch of Health