Concept · Streetwear Brand
HSLR
A drop-based store for hand-tagged gym and street tees.
- Business
- Streetwear Brand
- Location
- Dubai
- Scope
- Website Design, Build, Online Store
- Year
- 2026
This is a concept: a full working site we designed and built to show what we’d make for a streetwear brand. It wasn’t commissioned by the business named here.
The brief
HSLR makes hand-tagged gym and street tees in Dubai and releases them in small drops. When a drop goes live, the people who want it are ready to buy within minutes, and stock in some sizes runs out fast.
The store had to carry the brand’s raw, gym-floor attitude and still get someone from the homepage to a paid order with as few steps as possible.
The idea
Build the whole site around the current drop. The homepage is the drop: big, bold type, the tee front and centre, and photos shot on a normal training day rather than in a studio.
Every section after that either sells the drop or gets you ready for the next one.
What’s on the site
Built to do a job.
- 01
The drop, front and centre
The current release takes over the homepage, with each colourway, its price and what’s sold out visible at once.
- 02
Spin the tee
See every tee from the front, both sides and the back before buying.
- 03
A fit finder
A short set of questions points shoppers to the right size, backed by a full size chart.
- 04
Quick checkout
A slide-out bag and a short checkout keep buyers moving while the drop is live.
- 05
Drop alerts
Visitors sign up to hear about the next release, so every drop starts with a crowd.
Your business
Want a site like this?
Tell us about your business and we’ll show you your site before you commit. We reply within one business day.
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